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1: Be remarkable
If you think about it, Oprah Winfrey isn’t in the ‘Lifestyle business’ - she is in the business of being ‘Oprah’…
Tony Robbins isn’t in the ‘transformation business’ - he is in the business of being ‘Tony Robbins’…
What do I mean?
The BIGGER your brand, the MORE money you will get paid. At the highest income level, you DO NOT get paid for what you do.
You get paid for ‘WHO YOU ARE’.
Building your brand, or your business brand, is NOT about likes or followers - it’s about results.
Building your brand is crucial today if you want to succeed - it’s your single most important asset and the strategy behind the world’s most successful people.
Whether you buy into this thinking or not, you already have a personal brand - the question is whether your brand is perceived as valuable in the eyes of your target audience.
When you build your brand, rise above the sameness, and position yourself as the go-to expert in your industry - you’ll see how rapidly you’ll make a breakthrough from struggling to prosperous, from average to great, from great to number one in your market.
By shifting your thinking - building your brand and becoming the next version of you - you’ll discover your ultimate competitive advantage is YOU!
2: The power of WHY
Having clarity on the BIG WHY that fuels your mission or inspires and drives you, is the single most important strategic question, that you can ask yourself concerning your business or career.
Having a clear why statement differentiates an average individual, from an inspirational leader.
Instead of telling people what, or how, you do what you do, tell them WHY.
A clear why the statement is about your values, beliefs, and purpose - it brings confidence, motivates and enables you with a wider perspective, that helps you rise above your competition.