7 strategies that
attract ideal clients
in any economy.

7 strategies that
attract ideal clients
in any economy.

7 strategies that
attract ideal clients
in any economy.

Knowledge combined with implementation, is an inoculation against market disruption and uncertain times - the person who learns and takes action the most WINS.


I frequently get asked "How do I get more clients"…


This is a significant problem that many consultants, coaches, and business owners, struggle to resolve…


Statistics show that 96% of all businesses fail within 10 years. While there may be many factors that play a part in this, there is one main reason why businesses fail…


According to a Dunn and Bradstreet study: “Of the small businesses that fail, 90% do so because of a lack of skills and knowledge on the part of the owner.”



The 7 strategies…


These proven strategies are more crucial than ever, for growing your brand or business:


Strategy 1: Implanting Identity


Strategy 2: Selective Omnipresence


Strategy 3: Rapid Audience


Strategy 4: The MMM Method


Strategy 5: Influence Propagation


Strategy 6: Profit Engines


Strategy 7: Revenue Multipliers



Strategy 1: Implanting Identity

One of the most effective strategies for you, your company; it’s products and services - is positioning for preeminence and prominence in your market…


Standing out is no longer optional!


In today’s highly-competitive and over-saturated world of similar companies, with similar products and similar services, at a similar quality and similar prices - it is no longer enough, just to be good at what you do…

It is now necessary to break through the competitive noise - STAND OUT and be recognized as the best and most OBVIOUS-CHOICE…


Implanting identity as the ‘go-to’ in your industry, uniquely positions you and your business — so that you gain exposure and capture the attention, imagination, and trust of your ‘ideal’ prospective clients.


This strategy is one of the most effective ways to advance, and future-proof your business — because people want to work with, and learn from the best.


For over twenty-five years, I’ve helped numerous entrepreneurs, consultants, coaches, and service providers, elevate their positioning and presence to become the ‘go-to’ in their industry — resulting in them significantly boosting their brand, business, and bottom line.


5 reasons why standing out as the ‘go-to’ person, or ‘go-to’ business in your industry, is so lucrative:


  1. More Clients. As you stand out as the go-to person or business in your industry — you’ll increasingly gain credibility, and become the obvious choice over your competitors — making it easier and almost effortless for you, to attract and win more lucrative, high-end ideal clients. It is the ultimate form of becoming future-proof.


  1. More Influence. As your reputation expands and your influence grows. You’ll discover that it becomes easier to create a greater impact, as more ideal prospective clients will approach you, with offers and requests for you to share your knowledge, expertise, and advice.


  1. More Recognition. As you become the ‘go-to’, you’ll rise above the competitive noise — the more recognition you gain, the more you will find that leaders and experts want to collaborate with you. Before long you’ll associate with a network of influencers, and you’ll be surprised how quickly things accelerate for you!


  1. More Reach. As you become well known in your industry as the ‘go-to’, your internet clicks increase — your prospective ideal clients, won’t just be surfing the internet — they will be searching for YOU no matter your fee.


  1. More Money. Let’s face it, it’s the most respected leaders and experts who command the lion’s share of prime clients — when you stand out as the go-to, high-quality prospects seek you out, and expect to pay for your value — allowing you to charge your worth, and the thought of competitive pricing will never enter your mind again!

Knowledge combined with implementation, is an inoculation against market disruption and uncertain times - the person who learns and takes action the most WINS.


I frequently get asked "How do I get more clients"…


This is a significant problem that many consultants, coaches, and business owners, struggle to resolve…


Statistics show that 96% of all businesses fail within 10 years. While there may be many factors that play a part in this, there is one main reason why businesses fail…


According to a Dunn and Bradstreet study: “Of the small businesses that fail, 90% do so because of a lack of skills and knowledge on the part of the owner.”



The 7 strategies…


These proven strategies are more crucial than ever, for growing your brand or business:


Strategy 1: Implanting Identity


Strategy 2: Selective Omnipresence


Strategy 3: Rapid Audience


Strategy 4: The MMM Method


Strategy 5: Influence Propagation


Strategy 6: Profit Engines


Strategy 7: Revenue Multipliers



Strategy 1: Implanting Identity

One of the most effective strategies for you, your company; it’s products and services - is positioning for preeminence and prominence in your market…


Standing out is no longer optional!


In today’s highly-competitive and over-saturated world of similar companies, with similar products and similar services, at a similar quality and similar prices - it is no longer enough, just to be good at what you do…

Five ways you can position yourself as the ‘go-to’ in your industry.


Branding is about WHO we want to BE — who is the person (or business) that you aspire to become? Branding is about forging the image, positioning, and perception that you want to strategically create — it is one of the most effective ways to distinguish from your competition as the obvious choice. Branding increases your perceived value and increases customer recognition and loyalty.


Becoming a published author and sharing your knowledge by consistently contributing content to key industry publications or newsletters, can put your name in front of your ideal audience — giving your prospective ideal clients, a greater impression of your knowledge and expertise.


Creating a podcast, and being a guest on other podcasts is an effective way to display your depth of specialist knowledge, and build trust with prospective ideal clients.


Speaking at online/offline conferences and events in your industry is a great way to position yourself, by leveraging free media exposure to a large number of your prospective ideal clients.


Surrounding yourself with the best and collaborating with well-known leaders, experts, and authorities in your industry, who are likely to introduce you to their network, can quickly help you to grow your following; get the word out about your business, and make more sales.



Forging an instantly recognisable identity

as the go-to person,

or go-to business

you will:


• No longer be invisible in your market


• Rise above the competitive noise


• Increasingly gain credibility and become the obvious-choice


• Escape the feast or famine rollercoaster


• Consistently generate new high-quality leads, clients, and more revenue


• High-quality prospects chase you, and not the other way around

Five ways you can position yourself as the ‘go-to’ in your industry.


Branding is about WHO we want to BE - who is the person (or business) that you aspire to become? Branding is about forging the image, positioning, and perception that you want to strategically create — it is one of the most effective ways to distinguish from your competition as the obvious choice. Branding increases your perceived value and increases customer recognition and loyalty.


Becoming a published author and sharing your knowledge by consistently contributing content to key industry publications or newsletters, can put your name in front of your ideal audience — giving your prospective ideal clients, a greater impression of your knowledge and expertise.


Creating a podcast, and being a guest on other podcasts is an effective way to display your depth of specialist knowledge, and build trust with prospective ideal clients.


Speaking at online/offline conferences and events in your industry is a great way to position yourself, by leveraging free media exposure to a large number of your prospective ideal clients.


Surrounding yourself with the best and collaborating with well-known leaders, experts, and authorities in your industry, who are likely to introduce you to their network, can quickly help you to grow your following; get the word out about your business, and make more sales.



Forging an instantly recognisable identity as the go-to person,

or go-to business you will:


• No longer be invisible in your market


• Rise above the competitive noise


• Increasingly gain credibility and become the obvious-choice


• Escape the feast or famine rollercoaster


• Consistently generate new high-quality leads, clients, and more revenue


• High-quality prospects chase you - not the other way around

It is now necessary to break through the competitive noise - STAND OUT and be recognized as the best and most OBVIOUS-CHOICE…


Implanting identity as the ‘go-to’ in your industry, uniquely positions you and your business — so that you gain exposure and capture the attention, imagination, and trust of your ‘ideal’ prospective clients.


This strategy is one of the most effective ways to advance, and future-proof your business — because people want to work with, and learn from the best.


For over twenty-five years, I’ve helped numerous entrepreneurs, consultants, coaches, and service providers, elevate their positioning and presence to become the ‘go-to’ in their industry — resulting in them significantly boosting their brand, business, and bottom line.


5 reasons why standing out as the ‘go-to’ person, or ‘go-to’ business in your industry, is so lucrative:


  1. More Clients. As you stand out as the go-to person or business in your industry — you’ll increasingly gain credibility, and become the obvious choice over your competitors — making it easier and almost effortless for you, to attract and win more lucrative, high-end ideal clients. It is the ultimate form of becoming future-proof.


  1. More Influence. As your reputation expands and your influence grows. You’ll discover that it becomes easier to create a greater impact, as more ideal prospective clients will approach you, with offers and requests for you to share your knowledge, expertise, and advice.


  1. More Recognition. As you become the ‘go-to’, you’ll rise above the competitive noise — the more recognition you gain, the more you will find that leaders and experts want to collaborate with you. Before long you’ll associate with a network of influencers, and you’ll be surprised how quickly things accelerate for you!


  1. More Reach. As you become well known in your industry as the ‘go-to’, your internet clicks increase — your prospective ideal clients, won’t just be surfing the internet — they will be searching for YOU no matter your fee.


  1. More Money. Let’s face it, it’s the most respected leaders and experts who command the lion’s share of prime clients — when you stand out as the go-to, high-quality prospects seek you out, and expect to pay for your value — allowing you to charge your worth, and the thought of competitive pricing will never enter your mind again!

Five ways you can position yourself as the ‘go-to’ in your industry.


Branding is about WHO we want to BE — who is the person (or business) that you aspire to become? Branding is about forging the image, positioning, and perception that you want to strategically create — it is one of the most effective ways to distinguish from your competition as the obvious choice. Branding increases your perceived value and increases customer recognition and loyalty.


Becoming a published author and sharing your knowledge by consistently contributing content to key industry publications or newsletters, can put your name in front of your ideal audience — giving your prospective ideal clients, a greater impression of your knowledge and expertise.


Creating a podcast, and being a guest on other podcasts is an effective way to display your depth of specialist knowledge, and build trust with prospective ideal clients.


Speaking at online/offline conferences and events in your industry is a great way to position yourself, by leveraging free media exposure to a large number of your prospective ideal clients.


Surrounding yourself with the best and collaborating with well-known leaders, experts, and authorities in your industry, who are likely to introduce you to their network, can quickly help you to grow your following; get the word out about your business, and make more sales.



Forging an instantly recognisable identity

as the go-to person, or go-to business you will:


• No longer be invisible in your market


• Rise above the competitive noise


• Increasingly gain credibility and become the obvious-choice


• Escape the feast or famine rollercoaster


• Consistently generate new high-quality leads, clients, and more revenue


• High-quality prospects chase you, and not the other way around

Click the book cover

to find out more about

the 7 strategies.






Written by
Dave Newton




Click the book cover

to find out more about

the 7 strategies.






Written by
Dave Newton




Click the book cover

to find out more about

the 7 strategies.






Written by
Dave Newton




Copyright © 2024 IconicU. All Rights Reserved.

Copyright © 2024 IconicU.

All Rights Reserved.